Web Page Speed
Page speed analysis via Google PageSpeed Insights (Core Web Vitals).
What is the Web Page Speed Test?
The Web Page Speed Test uses the Google PageSpeed Insights API to analyse the loading speed of any webpage — for mobile and desktop separately. It provides a score of 0–100 and detailed Core Web Vitals metrics that Google uses for ranking.
What are Core Web Vitals?
Core Web Vitals are three metrics that Google considers critical for user experience:
- LCP (Largest Contentful Paint): How quickly the largest element on the page loads. Target: < 2.5 seconds.
- FID / INP (Interaction to Next Paint): How quickly the page responds to clicks. Target: < 200ms.
- CLS (Cumulative Layout Shift): How much the layout "shifts" during loading. Target: < 0.1.
Why is it important for SEO?
Since 2021, Google has used Core Web Vitals as a ranking factor (Page Experience Update). Pages with good vitals can gain positions over comparable pages with poor performance. Additionally, faster pages have lower bounce rates and higher conversion rates.
Mobile vs Desktop — which should I test?
Google uses mobile-first indexing, meaning it evaluates your mobile version first. Always start with the mobile test. If the mobile score is below 50, this affects your ranking regardless of the desktop score.
How can I improve my score?
- Use modern image formats (WebP, AVIF).
- Enable lazy loading for images outside the viewport.
- Minify CSS, JS, and HTML.
- Use a CDN for static assets.
- Enable server-side caching and GZIP/Brotli compression.